Mingwei Samuel, Benjamin Zweig
WHAT THE HELL IS IT?
Real introspection and self-exploration, powered by Facebook's advertising profile of you. At this point, Facebook probably knows you better than yourself – your likes and dislikes, your hobbies and political leanings, your favorite Brands. Let Facebook show you the /real/ you, or at least the version of you they're selling to advertisers for fat stacks of cash.