WHAT THE HELL IS IT?
A service that helps women find the appropriate version of any product. You know, the version for women.
Users enter any product into the Feminize It search field, and return a list of regular shopping results for that product. But if you're a lady in special need of a lady-version of that product—because what other version would you use?—click 'Feminize It'.
What you wind up with are an appropriately female-ified set of search results. And now the real shopping can begin!
Sriya Sarkar, Kate Sidley, Nicole Javorsky